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Lindsay Purchase

is a content ideation & creation specialist,
skilled partnership developer
and to-do list enthusiast.

Hi there! I’m Lindsay, the Lead, Content, Learning and Development for the non-profit organization CERIC, where I manage a magazine, daily blog and newsletter. I also study Food Security at Ryerson University.

Professional highlights


Lead, Content, Learning & Development;
Content & Communications Editor

CERIC | 2018 – present


I get to wear many hats in my role at CERIC. First and foremost, I’m an editor: managing three publications independently; strategizing content to best serve our target audience; recruiting a cohort of over 180 (and counting!) volunteer writers; and, of course, writing and editing articles. Relationship-building and management are integral to how I approach my work; I aim to build trust and mutual respect with my writers so we can create great things together. I also act as a digital publisher, social media co-ordinator, marketing collaborator, organizational representative, analytics consultant – and, as we joke among our team of 8, “other duties as assigned.”

Digital Editor; Editor
Pagemasters North America – Clients: The Globe and Mail, The Toronto Star |
2014 – 2018

I started my tenure at PMNA – a Canadian Press subsidiary – as a copy editor and page designer for The Toronto Star. In this fast-paced training ground, I developed my skills in multitasking and teamwork, as well as my attention to detail. For The Globe and Mail, I monitored the news wires, deciding which of the dozen-a-minute stories coming across my CMS would be of interest to the Globe audience. When breaking news hit – from the November 2015 Paris attacks to U.S. election results of 2016 – I leaped into action, selecting and updating stories, drawing together copy from different sources to build an accurate narrative and writing SEO-friendly headlines.

Senior News Editor
The Cord – Wilfrid Laurier University Student Publications | 2013 – 2014

The Laurier weekly student newspaper was where I cut my teeth in journalism, starting as a volunteer writer and moving up to manage the campus, local and national news sections. I led a cohort of editors and writers from content planning through to production night. I juggled editing every story for my section with writing several of my own each week – doing interviews and transcribing between classes while guiding my team through their own challenges. I learned how to crank out multiple stories in a day and make revisions on the fly with a deadline looming. As part of a small but committed team, I jumped into work outside of my comfort zone, such as page design, photography and opinion writing.

Public Relations Intern
Commission on Human Rights and Administrative Justice (Ghana) | June – August, 2013

I leaped at the opportunity to apply for an international work experience through my undergraduate Global Studies program. I received a crash course in intercultural communications and how to tailor my writing to meet the needs of my employer. For the first time, I wrote press releases and speeches, applying my research skills to reach a new audience on topics such as anti-corruption, domestic violence and sexual assault. I asked for feedback on every piece and applied what I learned. I sought out every learning opportunity, including obtaining a temporary placement at a remote office and attending events with CHRAJ such as African Public Service Day.

Education and Professional Development


Honours BA with Distinction, Global Studies Wilfrid Laurier University
Minors: Political Science, French
2010-2014

Notable experiences:

  • Wrote/edited for student newspaper, The Cord, for four years
  • Learned alongside incarcerated women at Grand Valley Institution for Women in Inside-Out course
  • Volunteered at community kitchen in service learning course
  • Researched active conflicts as Armed Conflict Report Intern for Project Ploughshares
  • Taught English and lived with host family in Lomé, Togo

Certificate in Food Security
Ryerson University Chang School
of Continuing Education
Anticipated graduation: 2021

Completed courses:

  • Food Security Concepts and Principles:
  • Applied Research Methods and Evaluation
  • Community Development and Food Security

Professional development highlights




Courses and webinars:

  • Learning Instagram – Lynda.com (2020)
  • Web Accessibility for Content Managers – Accessibility Ontario (2019)
  • Photoshop CC 2018 Essential Training – LinkedIn (2019)
  • Digital Video Editing – George Brown College (2018)
  • Writing and Editing for Public Relations – University of Regina (2017)

I’m always happy to connect with new people. Want to collaborate on a project? Chat about writing, food security or community development?