Freelance Researcher &
Communications Specialist
2014 – present

Hoffmann Hayes (2022): Researched tools and supplies for seasonal launch of urban agriculture projects, including providing sustainably produced options.

The Global Alliance for the Future of Food (2022): Researched best practices and drafted organizational policies on equitable compensation and translation.

Alzheimer Society of Oxford (2017-2019): Wrote creative, human-centred profiles of donors and volunteers to highlight their contributions and boost organization’s visibility.

Other clients include: Daily Xtra, The Record Technology Spotlight Magazine and J-Source

Lead, Content, Learning & Development;
Content & Communications Editor
CERIC | 2018 – present

I get to wear many hats in my role at CERIC. I manage three publications independently, which involves strategizing content to best serve our target audience; recruiting a cohort of over 300 (and counting!) volunteer writers; and, of course, writing and editing articles. Relationship-building and management are integral to how I approach my work; I aim to build trust and mutual respect with my writers so we can create great things together. I am currently co-leading a project to comprehensively analyze our organization’s learning strategy, including an audience survey, benchmarking exercise, metrics analysis and report development. I am also a digital publisher, social media co-ordinator, organizational representative – and, as we joke among our small team, “other duties as assigned.”

Digital Editor; Editor
Pagemasters North America – Clients: The Globe and Mail, The Toronto Star | 2014 – 2018

I started my tenure at PMNA – a Canadian Press subsidiary – as a copy editor and page designer for The Toronto Star. In this fast-paced training ground, I developed my skills in multitasking and teamwork, as well as my attention to detail. For The Globe and Mail, I monitored the news wires, deciding which of the dozen-a-minute stories coming across my CMS would be of interest to the Globe audience. When breaking news hit – from the November 2015 Paris attacks to U.S. election results of 2016 – I leaped into action, selecting and updating stories, drawing together copy from different sources to build an accurate narrative and writing SEO-friendly headlines.

Senior News Editor
The Cord – Wilfrid Laurier University Student Publications | 2013 – 2014

The Laurier weekly student newspaper was where I cut my teeth in journalism, starting as a volunteer writer and moving up to manage the campus, local and national news sections. I led a cohort of editors and writers from content planning through to production night. I juggled editing every story for my section with writing several of my own each week – doing interviews and transcribing between classes while guiding my team through their own challenges. I learned how to crank out multiple stories in a day and make revisions on the fly with a deadline looming. As part of a small but committed team, I jumped into work outside of my comfort zone, such as page design, photography and opinion writing.