Lindsay Purchase

is a content ideation & creation specialist,
skilled project manager
and to-do list enthusiast.

Close up of hands typing on laptop keyboard.

Hi there! I’m Lindsay, the Lead, Content, Learning and Development for the non-profit organization CERIC, where I manage several publications and strive to advance our strategic learning initiatives. I am also a freelance researcher and communications specialist, with interests in food security and urban agriculture.

Professional highlights

Freelance Researcher &
Communications Specialist
2014 – present

Hoffmann Hayes (2022): Researched tools and supplies for seasonal launch of urban agriculture projects, including providing sustainably produced options.

The Global Alliance for the Future of Food (2022): Researched best practices and drafted organizational policies on equitable compensation and translation.

Alzheimer Society of Oxford (2017-2019): Wrote creative, human-centred profiles of donors and volunteers to highlight their contributions and boost organization’s visibility.

Other clients include: Daily Xtra, The Record Technology Spotlight Magazine and J-Source

Lead, Content, Learning & Development;
Content & Communications Editor
CERIC | 2018 – present

I get to wear many hats in my role at CERIC. I manage three publications independently, which involves strategizing content to best serve our target audience; recruiting a cohort of over 300 (and counting!) volunteer writers; and, of course, writing and editing articles. Relationship-building and management are integral to how I approach my work; I aim to build trust and mutual respect with my writers so we can create great things together. I am currently co-leading a project to comprehensively analyze our organization’s learning strategy, including an audience survey, benchmarking exercise, metrics analysis and report development. I am also a digital publisher, social media co-ordinator, organizational representative – and, as we joke among our small team, “other duties as assigned.”

Digital Editor; Editor
Pagemasters North America – Clients: The Globe and Mail, The Toronto Star | 2014 – 2018

I started my tenure at PMNA – a Canadian Press subsidiary – as a copy editor and page designer for The Toronto Star. In this fast-paced training ground, I developed my skills in multitasking and teamwork, as well as my attention to detail. For The Globe and Mail, I monitored the news wires, deciding which of the dozen-a-minute stories coming across my CMS would be of interest to the Globe audience. When breaking news hit – from the November 2015 Paris attacks to U.S. election results of 2016 – I leaped into action, selecting and updating stories, drawing together copy from different sources to build an accurate narrative and writing SEO-friendly headlines.

Senior News Editor
The Cord – Wilfrid Laurier University Student Publications | 2013 – 2014

The Laurier weekly student newspaper was where I cut my teeth in journalism, starting as a volunteer writer and moving up to manage the campus, local and national news sections. I led a cohort of editors and writers from content planning through to production night. I juggled editing every story for my section with writing several of my own each week – doing interviews and transcribing between classes while guiding my team through their own challenges. I learned how to crank out multiple stories in a day and make revisions on the fly with a deadline looming. As part of a small but committed team, I jumped into work outside of my comfort zone, such as page design, photography and opinion writing.

Education and Professional Development

Honours BA with Distinction, Global Studies Wilfrid Laurier University
Minors: Political Science, French

Notable experiences:

  • Wrote/edited for student newspaper, The Cord, for four years
  • Learned alongside incarcerated women at Grand Valley Institution for Women in Inside-Out course
  • Volunteered at community kitchen in service learning course
  • Researched active conflicts as Armed Conflict Report Intern for Project Ploughshares
  • Taught English and lived with host family in Lomé, Togo

Certificate in Food Security
Ryerson University Chang School
of Continuing Education

Completed courses:

  • Food Security Concepts and Principles:
  • Applied Research Methods and Evaluation
  • Community Development and Food Security
  • Understanding Urban Agriculture
  • Selected Topics in Food Security
  • Practicing Urban Agriculture

Professional development highlights

Courses and webinars:

  • Indigenous Canada – Coursera/University of Alberta (2022)
  • Learning Instagram – Lynda.com (2020)
  • Web Accessibility for Content Managers – Accessibility Ontario (2019)
  • Photoshop CC 2018 Essential Training – LinkedIn (2019)
  • Digital Video Editing – George Brown College (2018)
  • Writing and Editing for Public Relations – University of Regina (2017)

I’m always happy to connect with new people. Want to collaborate on a project? Chat about writing, food security or community development?